Jun 15, 2017
This keynote addressed the need to align core business strategy to macro social need so that the central thrust of a company's commercial strategy is now achieving a clearly defined social good
The focus is on the fundamental shift needed to put social impact at the core of business strategy to effectively deliver trust and quantify positive social transformation. The panel discusses how delivering positive social impact is becoming increasingly expected of companies and will soon be the ‘norm’. Engagement of suppliers, genuine involvement and interest of company heads, measurement and evaluation are understood as crucial to achieving social impact.
Speakers:
Aongus Hegarty, President EMEA, Dell
Jens Birgersson, CEO, ROCKWOOL
Gilbert Ghostine, CEO, Firmenich
Moderator:
David Grayson, Director: The Doughty Centre for Corporate Responsibility, Cranfield School of Management
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