Jun 14, 2017
This case study on Vodafone shows that the best way to re-gain customer trust is simply to tell the truth and increase transparency going forward
This discussion focuses attention on the transparency reports that Vodafone have started publishing since the company came under criticism in 2010. Although the publishing of these reports involves huge risk in what is termed “aggressive transparency”, invaluable gains are made in customer trust. This talk also involves in-depth study of the other ways that Vodafone has increased transparency including opening up their supply chain and the topic of encryption.
Matt Peacock, Group Director of Corporate Affairs, Vodafone
Martin Wright, Independent writer & editor