Jun 22, 2017
A look at the way Hunkemöller is leveraging its marketing prowess to resonate purpose across the brand and educate customers to behave with a more responsible mind-set
This discussion focuses on the need to develop a platform for open communication between consumers and businesses to build brand trust and increase transparency. An open dialogue can bring both praise and criticism but is overall key to educating and inspiring customers. It also touches on the need for businesses to develop clear brand values which are influenced by the wants of consumers to strengthen marketing and develop a stronger relationship with customers.
Philip Mountford, CEO, Hunkemöller
Christine Diamente, Head of Brand Strategy, Nokia