A greener stock market, the gender pay gap, climate and conflict and fairer food
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UK shoppers want fairer food
An overwhelming number of British shoppers (92%) believe that food companies should ensure food production is fair and sustainable, while more than half (58%) say they would be willing to pay more if they knew products were benefiting producers. A similar proportion (53%) would pay more for food that is produced in an environmentally friendly fashion. The research, commissioned by the Fairtrade Foundation, finds that many consumers are unaware of the consequences of unsustainable methods of food production. More than half (57%) of consumers fail to connect such practices with future food availability, for example, while 45% don’t see a significant link between future food security and climate change.