The environment will be one winner of Ben Ainslie’s drive to bring the America’s Cup trophy to Britain

Sir Ben Ainslie is one of the legends of British sport, knighted after winning gold medals in sailing at four consecutive Olympic Games (and a silver before that in 1996). He was also the architect of one of the most unlikely comebacks in the cup’s 150-year-plus history in 2013, when he was drafted in to the Team Oracle boat, which was 8-1 down against Team New Zealand in a first-to-nine series and ended up winning 9-8.

Ben Ainslie has won gold medals in sailing at four Olympic Games
Image Credit: LVPS

Though the America’s Cup actually began in Britain in 1851, a British team has never won it. Ainslie is seeking to change all with his Land Rover BAR (Ben Ainslie Racing) team, which is based in Portsmouth.

From the team’s launch two years ago, sustainability has been at its heart. This is reflected in a headquarters that is rated BREEAM excellent, powered by renewable electricity and harvesting its rainwater, as well as the fact that the team is the only British sports team that has been awarded the Olympics-inspired 20121 sustainable events management standard.

Other initiatives range from an artificial reef...

This content is premium content, and only accessible to subscribers. Please log in to view the content - or subscribe here.

Subscribe to read: A high BAR for sustainability



Already a subscriber? Login using the fields below.

To get access to this content, become an Ethical Corporation subscriber today.

Subscribe and join the likes of:

Subscribe here
Close popup
Mike Scott  technology  Ben Ainslie  America's Cup  sailing  BT 

comments powered by Disqus