With the publication of John Ruggie’s report on human rights at Fifa, football has sprinted forward. Now other sports must up their games

For many years, the business of sport has been seen as a massive marketing opportunity for some of the world’s biggest brands across all economic sectors. In 2015, sponsorship of sports topped $45bn, according to Statista.com.

“If it’s done correctly, it can have an enormous impact on your brand. It...

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Human rights  sports sponsorship  football  World Cup  fifa  Ethical Corporation  Ethics 

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