As economies are growing, so is the sophistication of community engagement programmes in Asia

The rise of corporate community engagement programmes across Asia has gone hand in hand with an increase in the popularity of philanthropy on the continent. As companies have grown and prospered in the Asian region over the past three decades, so a culture of corporate charitable giving has emerged and is now morphing into more targeted and thought-out community engagement programmes.

The best community engagement initiatives in the region first arose in those countries quickest to emerge economically – notably, Japan, South Korea, Hong Kong and Singapore. In the 1990s, similar programmes appeared in Malaysia, Thailand and Indonesia, and more latterly India. Corporate community engagement initiatives have been slower to take off in more rigid and state-directed economies, particularly China, but have become more prevalent as political regulations have loosened and globalisation has spread.

The form and style of community engagement programmes across Asia has differed depending on local regulations and cultural traditions. South and south-east Asia have seen a burgeoning charity and non-governmental organisation (NGO) environment. This process has been slower to emerge in nations such as China and Vietnam due to legal constraints.

Programmes that partner with NGOs are now common in much of Asia, though more private philanthropy, or...

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community engagement  Indonesia  Malaysia  south-east Asia  Thailand 

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