Stakeholder Engagement

Greenwasher – October 2008

"Greenwasher", (Oct 2, 2008)

Bosch’s new out-of-this-world marketing campaign, and why Kleenex is so snowy white

Ethical brands – Turn on, tune in, sell out

Jon Entine, (Sep 29, 2008)

In the past decade, multinationals have gobbled up ethical brands – with huge benefits to both parties, argues Jon Entine

Anti-corruption: UK Serious Fraud Office – A regulator re-armed

John Russell, Managing Editor (former), (Sep 29, 2008)

The UK’s top bribery law enforcer Richard Alderman wants business to work with him, not against him

Corruption overseas: Combating bribery – Plugging corporate corruption’s drain

John Russell, Managing Editor (former), (Sep 29, 2008)

Global companies are seeing the value of refraining from paying bribes – but only when governments help them to do so

Business school bulletin – September 2008

Oliver Balch, (Sep 11, 2008)

The perverse power of corporate responsibility rhetoric, why ethical behaviour boosts your brand’s emotional appeal, and more work to do for Ruggie

BT versus Virgin Media – New boys catching up

Aleksandra Dobkowski-Joy, (Sep 11, 2008)

While reporting heavyweight BT is still top dog, young upstart Virgin Media has some tricks of its own

Corporate social opportunity – Taking ethical risks to market

EC Newsdesk, (Sep 9, 2008)

Growing numbers of companies are seeing opportunities in meeting social and environmental needs, but business as a whole is not moving fast enough, say David Grayson and Adrian Hodges

Greenwasher – September 2008

"Greenwasher", (Sep 9, 2008)

Innocent slips up, M&S saves some money and rabbits sell cars

Natura – Natural success in Brazil

Tony Danby, (Sep 9, 2008)

Brazilian natural products company Natura shows that sustainability can be more than cosmetic

The changing face of community investment: Partnerships – Working better together

EC Newsdesk, (Sep 5, 2008)

Companies are finding that partnering with NGOs, governments and even their competitors can improve the effectiveness of their community spending worldwide

The changing face of community investment: Communicating community investment – Finding the right words

EC Newsdesk, (Sep 5, 2008)

Companies should be careful who they tell about their community investment work, and how they present their good deeds

The changing face of community investment: Measuring community investment – So you think you’ve made a difference?

EC Newsdesk, (Sep 5, 2008)

As community investment becomes more strategic, companies want to know what impact their activities are having on society

The changing face of community investment: Volunteering – Returns on human capital

EC Newsdesk, (Sep 5, 2008)

Employees want to volunteer in their communities and companies can help make their efforts worthwhile

The changing face of community investment: Community investment strategy – From the top, and the bottom

EC Newsdesk, (Sep 5, 2008)

Successful global companies are involving all employees from senior management down to shape their community investment strategies

The changing face of community investment: Foreword – Community investment still matters

Giles Gibbons, (Sep 5, 2008)

Corporate responsibility today is about much more than old-style community investment, but companies should not overlook the benefits of well-designed giving programmes, says Giles Gibbons, chief executive, Good Business

Russia – Fitting ethics into economic expansion

John Russell, Managing Editor (former), (Sep 3, 2008)

Firms such as aluminium giant Rusal want to change how business views Russia. But corporate governance and corruption problems dog their progress.

Zimbabwe – Doing business in a failing state

EC Newsdesk, (Sep 1, 2008)

Global companies can stand firm and help Zimbabwe recover

HP 2007 Global Citizenship Report – Tangled in an information web

Kathee Rebernak, (Jul 18, 2008)

HP’s second online report offers a dizzying amount of information but lacks the kind of organisation and next-level transparency that would make for exemplary reporting

Business school bulletin – July 2008

Oliver Balch, (Jul 18, 2008)

How the World Bank overlooks human rights, why lenders favour green firms and how to conduct better workplace audits

EDF Energy – Powering a sustainable future

John Russell, Managing Editor (former), (Jul 16, 2008)

EDF Energy’s head of corporate responsibility strategy, David Ferguson, explains the UK utility’s plans to tackle climate change and fuel poverty

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