Pepsi’s colouring concerns, policing YouTube ads and making sustainability profitable for coffee farmers

Pepsi’s slow phase out of cancer-causing colouring

With headlines that could lead to commercial suicide, Pepsi is under renewed pressure after independent testing has once again found carcinogenic caramel colouring in its drink.

This comes more than a year after the drinks company pledged to review its recipe in a bid to phase out the cancer-causing chemical. However, upon testing samples of the product from 10 different US states, the Centre for Environmental Health (CEH) found that the Pepsi drink still contained harmful levels of the caramel colouring.

Charles Margulis, spokesman at the CEH explains: “4-Mel is a chemical that the state of California has listed as known to cause cancer. It has been found in caramel colouring, as a by-product of the way companies have produced that ingredient.”

In 2011, following the introduction of a California law (Proposition 65) that stipulates that products containing cancer-causing ingredients must be labelled, the world’s rival giants Coca-Cola and PepsiCo, which together account for 90% of the soft drinks market, pledged to review their recipes.

In the years that followed,Coke was found to have largely complied. However, cancer-causing chemicals in the caramel colouring of Pepsi was still found in products tested outside the state of California....

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Subscribe to read: BrandWatch – September 2013



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