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  • IKEA and Audi pulled up for 'sexist' marketing

    Nadine Hawa, (May 23, 2018)

    As western firms rush to pull controversial ads, a new report reveals the extent of discimination against woman in the Chinese jobs market. Nadine Hawa reports

  • Why Unilever is smart to tackle its digital supply chain by facing up to Facebook

    Ben Hayman, (Mar 3, 2018)

    Ben Hayman of brand purpose agency Given argues that the consumer goods giant’s ultimatum that it will pull advertising from platforms that publish toxic content plays well with parents, but shows the challenges of delivering 'purpose' in a digital world

  • How marketing and sustainability can drive customer behaviour change – 5 top tips

    Liam Dowd, (Feb 11, 2016)

    Successful integration of marketing and sustainability strategy can help deliver change; achieving such integration can be difficult

  • Gathering storm of shopper choice

    Mallen Baker, (Dec 17, 2013)

    Readjusting clothes prices to reflect the true costs of producing them safely is a challenge that cannot be ducked, says Mallen Baker

  • Letter from the mid-Atlantic – How granny apps can change the world

    Peter Knight, (Dec 16, 2013)

    Consumer technology is now being used to meet practical needs and bring fulfilment to people’s lives, says Peter Knight

  • Analysis: online advertising – Facebook under fire

    Eric Marx, (Jul 10, 2013)

    Online targeted advertising algorithms can have serious reputational consequences for brands

  • Marketing – The ethics of emotions from a can

    Mallen Baker, (May 2, 2013)

    How ethical is it to exploit people’s emotional reflexes in order to achieve a laudable goal, asks Mallen Baker

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Latest News

Shell wants 'to be at the leading edge, not the bleeding edge' with climate plan

Posted on Sep 3, 2019

Amid accusations that the Anglo-Dutch oil major is trying to extend an unsustainable business model with its embrace of nature-based climate solutions and increased investment in gas, Terry Slavin interviews Shell New Energies' Mark Gainsborough about Shell's Net Zero Carbon Footprint plan

All eyes on China as national carbon market plan emerges from haze

Posted on Sep 1, 2019

As Beijing ramps up preparations to create the world’s largest carbon market, the burning question is whether it will eventually be part of a global market, reports Jill Baker

‘The IPCC land use report is a wake-up call for Big Food’

Posted on Aug 15, 2019

Maria Lettini of FAIRR argues that scientists, and an increasing number of consumers and investors have recognised the climate imperative for the food sector to transition away from meat and dairy products toward alternative proteins

Editor's Picks


‘Banks still only pay lip service to the UN Guiding Principles, with dire consequences’

Posted on Dec 6, 2019

BankTrack’s Ryan Brightwell says its latest human rights benchmark shows only ABN Amro can be considered a 'leader', while four out of five banks meet fewer than half of the benchmark’s requirements


75 CEOs call for US to stay in the Paris Agreement as emissions continue to rise

Posted on Dec 4, 2019

As #COP25 opens in Madrid Oliver Balch reports on a boost in firms signing up to Science Based Targets and research on how 2020 goals have fallen short


‘Consumer goods firms are failing to see the wood for the trees’

Posted on Nov 29, 2019

While Danone, Nestlé, L’Oréal and Unilever are leaders, big brands are failing to respond to increasing deforestation with anything like the urgency needed, warns CDP’s Ling Sin Fai Lam

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