Jul 25, 2016
This session focuses on how two brands have successfully leveraged marketing to drive sustainable innovation. Learn how to develop a sustainability mind-set that will create value for long term business.
Sky leads on innovative ways to practically leverage your brand position to create change. With a focus on changing young people’s lives, Sky has strengthened its business to address sustainability needs and be a true responsible business leader.
Deutsche Telekom looks at the practical business case for your commercial teams and unique value proposition which sustainability can create – secure the business case, the buy-in and develop better sustainable products that are superior to competitors.
Jake Attfield, Head of Business Operations, Deutsche Telekom
Lucy Carver, Director of The Bigger Picture, Sky
Mark McGinn, Head of Sustainability Marketing, Telefonica UK O2