Interview with Blanca Juti, chief corporate affairs officer at Heineken

  • How is Heineken leveraging its marketing to resonate purpose across the brand?
  • How are you leveraging Big Data and Metrics to boost the adoption of sustainability and purpose across the brand?
  • Are you seeing a direct correlation between increasing consumer trust and purpose-driven marketing?
  • How do you balance being deliver purpose-driven marketing and the risk of it becoming ‘purpose-wash’?
  • How are you linking social purpose and impacts back to your commercial success?
The Responsible Business Summit Europe 2017

June 2017, London

Ethical Corporation's flagship event returns for the 16th time. Over 500 leading business execs will debate how business can deliver social purpose and lasting positive impacts

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