Forster Communications’ founder Jilly Forster on why leaders who are hungry for progress should join the movement

We live in interesting times. Oxford’s Saïd Business School created the great acronym TUNA to describe the world we now operate in – turbulent, uncertain, novel, ambiguous. The environment is changing rapidly and unpredictably; what worked yesterday won’t necessarily work tomorrow.


Forster Communications' founder, Jilly Forster

I set up social change agency Forster Communications in 1996 and 20 years on I still believe that the story we’ve been told for years – that people are primarily competitive and self-interested and that life is best shaped around that bleak fact – is bunkum. People want positive and now is the time for challenging conventions, changing behaviour and collaborating to turn innovative thinking into influential reality.

For businesses, this is a time for careful thought, purposeful leadership and strong teamwork. Let’s come together in achieving what at least lies in our grasp. I believe there’s progress to be made in small things....

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