Jun 14, 2017
This panel looks at leveraging marketing prowess to resonate purpose across a brand
Purpose and trust are inexplicitly linked. Good marketing allows companies to establish purpose and in turn, strengthen trust in their brand. This keynote goes in depth about how this can be done most effectively.
Speakers:
Titus Sharpe, President & Co-Founder, MVF
Blanca Juti, Chief Corporate Affairs Officer, Heineken
Moderator:
Richard Carpenter, Chief Executive Officer, MerchantCantos
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