Business Strategy

Ethical brands – Turn on, tune in, sell out

Jon Entine, (Sep 29, 2008)

In the past decade, multinationals have gobbled up ethical brands – with huge benefits to both parties, argues Jon Entine

Business school bulletin – September 2008

Oliver Balch, (Sep 11, 2008)

The perverse power of corporate responsibility rhetoric, why ethical behaviour boosts your brand’s emotional appeal, and more work to do for Ruggie

Greenwasher – September 2008

"Greenwasher", (Sep 9, 2008)

Innocent slips up, M&S saves some money and rabbits sell cars

Natura – Natural success in Brazil

Tony Danby, (Sep 9, 2008)

Brazilian natural products company Natura shows that sustainability can be more than cosmetic

Corporate social opportunity – Taking ethical risks to market

EC Newsdesk, (Sep 9, 2008)

Growing numbers of companies are seeing opportunities in meeting social and environmental needs, but business as a whole is not moving fast enough, say David Grayson and Adrian Hodges

The changing face of community investment: Partnerships – Working better together

EC Newsdesk, (Sep 5, 2008)

Companies are finding that partnering with NGOs, governments and even their competitors can improve the effectiveness of their community spending worldwide

The changing face of community investment: Measuring community investment – So you think you’ve made a difference?

EC Newsdesk, (Sep 5, 2008)

As community investment becomes more strategic, companies want to know what impact their activities are having on society

The changing face of community investment: Foreword – Community investment still matters

Giles Gibbons, (Sep 5, 2008)

Corporate responsibility today is about much more than old-style community investment, but companies should not overlook the benefits of well-designed giving programmes, says Giles Gibbons, chief executive, Good Business

Russia – Fitting ethics into economic expansion

John Russell, Managing Editor (former), (Sep 3, 2008)

Firms such as aluminium giant Rusal want to change how business views Russia. But corporate governance and corruption problems dog their progress.

Zimbabwe – Doing business in a failing state

EC Newsdesk, (Sep 1, 2008)

Global companies can stand firm and help Zimbabwe recover

HP 2007 Global Citizenship Report – Tangled in an information web

Kathee Rebernak, (Jul 18, 2008)

HP’s second online report offers a dizzying amount of information but lacks the kind of organisation and next-level transparency that would make for exemplary reporting

Business school bulletin – July 2008

Oliver Balch, (Jul 18, 2008)

How the World Bank overlooks human rights, why lenders favour green firms and how to conduct better workplace audits

EDF Energy – Powering a sustainable future

John Russell, Managing Editor (former), (Jul 16, 2008)

EDF Energy’s head of corporate responsibility strategy, David Ferguson, explains the UK utility’s plans to tackle climate change and fuel poverty

Management ethics – Leading with integrity

EC Newsdesk, (Jul 15, 2008)

Chief executives must take the lead in articulating their vision of a company that meets its targets while following the highest ethical standards, says Ben Heineman

Greenwasher – July 2008

"Greenwasher", (Jul 14, 2008)

News from tinsel town, McCain under scrutiny and some pointless transport

Essay: Ownership and sustainability – Are listed companies more responsible?

Mark Goyder, (Jul 14, 2008)

Owners used to be stewards of their company’s future, but this idea has faded in modern publicly-listed companies. Mark Goyder asks how dispersed share-ownership might affect corporate efforts to be responsible

Water resources: Carbon and water – Market solutions in the pipeline

Oliver Balch, (Jul 11, 2008)

Corporate managers tasked with overcoming today’s water challenges could look to their carbon management programmes for inspiration

Diageo – Marketing to remember

Ben Cooper, (Jul 7, 2008)

Diageo has created a series of advertisements to warn young customers of the dangers of alcohol misuse. But will the campaign work?

The big interview: Peter Senge – Co-conspirators in the sustainability revolution

Tobias Webb, (Jul 6, 2008)

In an exclusive interview, management thinker Peter Senge gives his top tips for better collaboration between companies and NGOs and how the two sides should combine forces to tackle the planet’s problems

Ethical sourcing – Giant strides towards sustainability

EC Newsdesk, (Jul 4, 2008)

Wal-Mart should be applauded for taking serious steps to green its supply chain. Now it must humanise it

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