Stakeholder Engagement

PepsiCo sponsored focus on food and drink: Engaging consumers – Now it’s the environment, stupid

John Russell, Managing Editor (former), (May 18, 2009)

This article comes from an Ethical Corporation focus on sustainability in food and drink supply chains, sponsored by PepsiCo UK & Ireland. Consumers want to do the right thing, especially about the environment, but expect brands to make it easy for them

PepsiCo sponsored focus on food and drink: Greening the chain – We are all farmers now

John Russell, Managing Editor (former), (May 15, 2009)

This article comes from an Ethical Corporation focus on sustainability in food and drink supply chains, sponsored by PepsiCo UK & Ireland. Food and drink brands must tackle supply chain environmental impacts to make good on green promises

PepsiCo sponsored focus on food and drink: Green manufacturing – Factories of the future

John Russell, Managing Editor (former), (May 13, 2009)

This article comes from an Ethical Corporation focus on sustainability in food and drink supply chains, sponsored by PepsiCo UK & Ireland. Green innovation is transforming the way food and drink products are made, but radical ideas still need greater backing

People on the move – May 2009

EC Newsdesk, (May 13, 2009)

A round-up of this month's career moves

Voluntary initiatives – Message lost in the crowd?

Rajesh Chhabara, (May 13, 2009)

A proliferation of voluntary initiatives in corporate social responsibility over the past decade has resulted in confusion, clutter and chaos in the market

United Technologies Corporation 2008 annual report – Joined-up reporting

Aleksandra Dobkowski-Joy, (May 11, 2009)

UTC shareholders get a little extra in this year’s integrated financial and non-financial report

The big interview: Sir David King – There’s still time

Eric Marx, (May 11, 2009)

In an exclusive interview, Sir David King tells Ethical Corporation why Brown, Obama and Lula are on the right road to reducing carbon emissions

Greenwasher – May 2009

"Greenwasher", (May 5, 2009)

Why Greenwasher knows best about fast food labelling, and more advertising that you couldn’t make up

Private equity – Easing the barbarians through the gate

Jon Entine, (May 5, 2009)

Jon Entine uncovers how the responsible investment movement is learning to work with private equity, and vice versa

Adidas 2008 sustainability performance review – Fit, but not nimble

EC Newsdesk, (May 5, 2009)

By Katie Loden and Kristina Babbitt Adidas delivers on data but leaves reader enjoyment a poor second

Ethical brands – How Green & Black’s struck chocolate gold

Ben Cooper, (May 5, 2009)

Creativity, pragmatism and zeal define social entrepreneur Craig Sams, founder of iconic chocolate maker Green & Black’s

Online activism – Campaigns 2.0

Oliver Balch, (May 5, 2009)

They might not have well-paid PR teams or six-figure marketing budgets, but activists are storming ahead in the race to adapt new social media. In the web 2.0 era, what must companies do to be heard?

Ethics in a recession – Winning back customer trust

EC Newsdesk, (May 3, 2009)

Why Jeff Swartz is right about the relationship between customers, ethics and profit, and how twittering critics are beyond brand control

The big interview: Jeff Swartz – Consumer trust that’s good for the sole

John Russell, Managing Editor (former), (May 3, 2009)

Timberland’s Jeff Swartz explains why brands must start engaging consumers on social issues to rebuild trust lost during the financial crisis

Books: Hijacking Sustainability – An attack lacking teeth

EC Newsdesk, (Apr 26, 2009)

An attempt to question the authenticity of corporate efforts to be sustainable misses the mark

Review – Business school bulletin

Oliver Balch, (Apr 22, 2009)

The offsetting debate, US v France and fat cat pay

People on the move – April 2009

Ruston Wheb, (Apr 22, 2009)

A round-up of the latest executive moves in global corporate responsibility and sustainability

ANZ Corporate Responsibility Review 2008 – Honest bankers

EC Newsdesk, (Apr 22, 2009)

ANZ offers a no-frills account of its sustainability balance sheet

Greenwasher – April 2009

"Greenwasher", (Apr 20, 2009)

Barclays loses its grip while Green.tv’s error is laid bare

Paper recycling – China’s rubbish economy

Paul French, (Apr 20, 2009)

As trade in recycled paper in China slows down, paper that western households intended to be recycled could be ending up in landfill

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