Nov 24, 2017
Interview with Blanca Juti, chief corporate affairs officer at Heineken
- How is Heineken leveraging its marketing to resonate purpose across the brand?
- How are you leveraging Big Data and Metrics to boost the adoption of sustainability and purpose across the brand?
- Are you seeing a direct correlation between increasing consumer trust and purpose-driven marketing?
- How do you balance being deliver purpose-driven marketing and the risk of it becoming ‘purpose-wash’?
- How are you linking social purpose and impacts back to your commercial success?