Jul 25, 2016
This session focuses on how two brands have successfully leveraged marketing to drive sustainable innovation. Learn how to develop a sustainability mind-set that will create value for long term business.
Sky leads on innovative ways to practically leverage your brand position to create change. With a focus on changing young people’s lives, Sky has strengthened its business to address sustainability needs and be a true responsible business leader.
Deutsche Telekom looks at the practical business case for your commercial teams and unique value proposition which sustainability can create – secure the business case, the buy-in and develop better sustainable products that are superior to competitors.
Speakers:
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Jake Attfield, Head of Business Operations, Deutsche Telekom
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Lucy Carver, Director of The Bigger Picture, Sky
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Mark McGinn, Head of Sustainability Marketing, Telefonica UK O2